Author

Rotimatic Team

Mummy wasn’t kidding when she’d tell you the secret to a healthy physique laid in her rotis! That endearing aroma of a flattened dough ball taking shape and color on a tawa is one every Indian household must be familiar with, and for good reason too.

Unlike conventional sliced white bread, you’ll find at supermarkets, rotis are rich in nutritional value. A small chapati counts for a mere 70 calories, of which you get 3 grams worth of protein, just 0.4 grams of fat, and 15 grams of energy-giving carbohydrates.

A slice of white bread, on the other hand, clocks in at 94 calories, 4 grams of protein, 0.8 grams of fat and 18 grams of carbohydrates. It’s no surprise that nutritionists favour rotis to bread – nutritionally speaking, you just get more bang for your buck!

Not convinced? Let’s take a closer look at some of the health benefits of rotis below:

Packed with Nutrients

While modern bread-making techniques use refined flour, rotis are prepared with unleavened flour and therefore packed to the brim with nutrients. A humble roti contains Vitamins B, E, and minerals like copper, zinc, iodine, manganese, silicon, potassium, calcium and other mineral salts.

Whole wheat in rotis is also an excellent source of whole grain, and research has shown that 3 servings a day can help reduce the risk of heart disease, so you can lead a healthier, happier life.

High in Fiber

Rotis are simple in terms of ingredients, but complex when it comes to its benefits. Whole wheat flour is an excellent source of soluble fibre, which helps lower blood cholesterol levels and helps keep our digestive systems in tip-top shape.

Eat Healthy Rotis, Stay Healthy
Eat Healthy Rotis, Stay Healthy

Packed with Power

Contrary to popular belief, carbs are not the enemy! Carbohydrates are in fact our bodies main source of energy and help fuel our muscles and organs for the day ahead.

Rotis are chock full of complex carbohydrates, keeping you energized and satisfied for longer stretches of time.

Indulgence can be healthy too, and these are just a few reasons to incorporate the roti into your daily diet. From dals and curries to fish or meat, no respectable Indian meal is complete without the humble roti.

Relish the spread with a tangy yogurt and a bright salad for a delicious and nutritionally balanced meal. Bon appetit!

Rotimatic is one such machine that is loved by so many families who make healthy rotis every day in their kitchen. Read on our blog to find out more about it. Also, Click here to become a Rotimatic Owner today!

 

You’ve done it, we’ve done it; we’ve all had that indescribable urge to look through our friends’ refrigerators when we’re invited over.

We’ll more often than not find a snack to munch on that we otherwise wouldn’t have to lay around in our own fridges, but perhaps there’s a little more than just appetite to be scurrying through another person’s refrigerator.

Curiosity; comparing eating habits, choice of snacks, and refrigerator layouts reveal more about a person than you’d imagine. The same for yours!

What do your friends think or say when they’re ransacking your fridge? If you’re looking to get organized but you’re not quite sure how let us sort you out. Shelf or drawer? High or low? Here’s the low-down on your fridge essentials:

  1. There’s a reason the word “consistency” consistently follows eggs. They do best where the temperature is most consistent – on the middle shelf. Better yet, leave them in the original cartons and don’t transfer them to the fridge egg container.
  2. You’d place milk on the top shelf for easier reach, but your milk bottles and cartons really should be on the bottom and all the way in the back where it’s the coldest.
  3. Similarly for your remaining dairy products, like cheese, yoghurt, and sour cream. Bottom, all the way in the back where it’s the coldest. Word of advice, keep them accessible and visible so you never lose sight and mind of their expiration dates.
  4. As for your packaged raw meat, have them in the coldest bottom shelf, usually in a drawer that comes with most fridges. That way, if the meat juices drip, it doesn’t have to contaminate the rest of the fridge.
  5. Your vegetables stay fresh longest with a bit of humidity. Vegetables stay fresh longer with a bit of humidity. The drawer labelled vegetables or high humidity is the moistest spot in the fridge. Be sure to store them in their original packaging on in a loosely tied plastic bag.
  6. As for fruits, they belong in the low humidity drawer, often marked as the “crisper”. Again, leave them in the original packaging or in a loosely tied plastic bag, though citrus fruits are fine without a bag. Protip: Do not wash your fruits and vegetables until it’s time to use them; the moisture encourages bacteria and mould growth, and we don’t want that!
  7. With deli meats, you should pop them in the shallow meat drawer, which is a little colder than the rest of the fridge (or the bottom shelf if you don’t have the drawer!)
  8. Back to dairy, your butter and soft cheeses don’t have to be the coldest so you can keep them in the dairy compartment on the door, also the warmest part of the fridge. Be sure to keep your soft cheeses in air-tight containers though!
  9. What about condiments? Your sauces, dressings, and pickles are typically high in vinegar and salt, which are natural preservatives. That said, storing them on the kitchen door works just fine.
  10. And juices? So glad you asked! If they’re pasteurized, they can be stored on the door. If they’re freshly-squeezed instead, store them on the bottom shelf.
Have Fresh, Eat Fresh
Have Fresh, Eat Fresh

There isn’t a right or wrong way to organize your fridge, per se, but we’ve shared with you common and best practices to extend the longevity of the food’s quality, and consequently, its taste.

Besides, why not have some fun with your fridge? Organize them by color to make a statement the next time your friends open its door.

Want to know how to eat healthy food often by just sitting in your living room? Check out our blog and to place an order, click here.

Send us pictures of your newly laid out fridges!

Remember all those years ago when we would imagine robots preparing our meals? “The future,” we labeled it. Well, the future is here.

Be it to ease the burden on our parents to get dinner ready, or to optimize our food prep processes so ingredients are cooked to perfection without any wastage – whatever we once visualized, technology has now materialized.

Where the only other form of food innovation involves improved delivery and more frozen food options, we’ve compromised our health for convenience, and people are increasingly distancing themselves from the enchantment of preparing a meal in the kitchen.

Get on with the times and pick from our list of handy kitchen devices so you enjoy home cooked food without losing out on all nutrient goodness!


Rotimatic

We just had to start with this one. Rotis are a staple for South Asians across the world, and while time has become tighter and schedules get busier, they just can’t afford the time and effort it takes to prepare rotis daily.

Moreover, roti-making is a craft – from measuring to mixing, and from kneading to puffing, it’s a skill acquired over years of practice.

Therein lies the purpose of the Rotimatic – a robot operating on dozens of motors and patents, with A.I. and IoT capabilities to mimic the pride and craft that makes every roti.

Where mom would have to get up an hour earlier each day and be the last to arrive at the dinner table, the Rotimatic churns flour into a hot and puffed roti in 90 seconds.

There’s a little something for everyone too – tortillas, puris, and pizzas are also options to go for with your rotis, with many more free recipe upgrades in the pipeline.

Truly a case of one Rotimatic, with endless possibilities.

Rotimatic
Rotimatic Making Rotis in Seconds

 

Sous vide Cooking

A new and healthy obsession has been sous vide cooking; to get your meats and meals to the perfect temperature.

The obvious benefit is doing away with diseases that could come with undercooked food, but sous vide cooking is a novelty that is also meant to prepare your ingredients and meals with the optimum temperature, bringing out flavors and textures that could easily be lost with lazy cooking.

Its smart features allow you to monitor and cook from a distance.

Take the meat, put it in a sealed bag, immerse it in a water bath, and your sous vide device does the rest. The sealing process ensures that no moisture is lost, and the water temperature ensures the food can’t overcook.

The result? Tender and perfectly cooked food that you could sear on a pan for that elusive crisp outer texture.

 

Perfect Drink PRO Smart Scale

Now anyone can be a bartender!

Make your favorite cocktails at home, or get inspired to learn a few more to impress your guests at the next get together.

The gadget comes compatible with iOS and Android devices, giving you access to over 400 cocktail recipes while the scale measures and weighs each of your ingredients and alerting you when it’s ready to be poured into a cocktail glass.

What a glass-clinking delight!

Enjoy Making Food with these Devices
Enjoy Making Food with these Devices

 

SmartPlate

If you don’t enjoy watching what you eat, let SmartPlate do it for you.

This 10-inch plate is, get this, Wi-Fi and Bluetooth-enabled, with 3 mini-cameras and weight sensors. The motive is to make your life of calorie counting all the easier. It’ll alert you if you’ve got too much on your plate, and keeps track of every meal you have on it.

Going one step further, you’re able to connect to MyFitnessPal and Fitbit apps to enjoy a whole new idea of organized food-tracking.

 

Tefal Actifry

The Tefal Actifry Smart XL is expertly combining convenience with health.

Its Bluetooth capability lets you fire over recipes directly from your smartphone – over 200 of them.

Its premise is simple – to do your hard work for you so you don’t need to stay close and worried about temperatures to use, or when to give it a stir. Health-wise, this fryer prides itself on the least amount of oil used, and it goes a long way!

Healthy French fries anyone?


It’s a great time to be around. We may find ourselves increasingly obsessed with gadgets and gizmos, but the time has come for them to help us our in our kitchens become modern so we can spend more of that freed up time with friends, families, and ourselves with hobbies.

And if these appliances help us eat healthier and feel lighter in the process, why not!

23,000,000 Rotis made 40,000 families with smarter kitchens, 20 winning recipes every month across 12 countries. Join the Roti Revolution! Click below to become a Rotimatic Owner today!

Buy Rotimatic

Flatbread remains a family favorite for just about every culture in the world, and a complement to every meal imaginable. There are delicacies where flatbread take centerstage, like wraps and pizzas, and then there are practices where flatbread is dipped into soups and stews for enhanced taste and textures. Craving flatbread but unsure as to which direction to follow for a different taste? Here are some of the varieties of flatbread from cultures around the world to inspire you.


Roti
Roti is a whole wheat flatbread native to South Asia and parts of Africa, and over the years gained popularity with the South Asian diaspora now scattered all over the world. Rotis are typically and traditionally used to sop up soups, stews, and curries, but that is only the start. Wraps and desserts are almost as easy to make, especially with your Rotimatic sorting out the most tedious bits of roti-making for you.

Don’t believe us? Find dozens of roti possibilities in the form of recipes over here.

Puri
Puris, or pooris, are unleavened breads also which are traditionally fried in oil. A native to Northern India and Pakistan, you should serve them right after they’re cooked – they’re meant to be enjoyed piping hot and crispy! Favorite pairings will have to be puri and chole – combining the puri’s crisp exterior and chewy interior with chole’s spice gives a symphonic burst of flavors and textures in your mouth.

For added flavor, have fun with various spices to flavor your puris. Ajwan seeds, cayenne pepper, and cumin will all be a good start!

Make Puris using Rotimatic
Make Puris using Rotimatic

Tortilla
Tortilla is a general term used to describe a variety of flatbreads native to the Central Americas and Spain. They are made with precision – maize flour that has been dehulled and treated with an alkaline solution, probably explaining why they’re referred to as “corn tortillas” in the United States.

Hot dogs, casserole, or even peanut butter – tortillas go with just about anything. A frequent favorite is the addition of fillings to prepare enchiladas or taking it a step further on the fryer for some melt-in-your-mouth quesadillas!

Focaccia
Going continental, we’ve got focaccia, a leavened bread from Italy that holds its charm with a variety of toppings of your choice. Olive oil, herbs, cheese, meat, or even fruit – you’re able to give the flatbread your very own personality, right down to its dimples that are made by your fingers pressing into the dough before baking.

Focaccia is cooked on a stone hearth, and could be used to make delicious sandwiches, or soak up soups and stews.

Make Tortillas with Rotimatic
Make Tortillas with Rotimatic

Pizza
And then there was pizza. We pay so much attention to its toppings that we forget that this marvel of culinary delight is a result of a masterclass in flatbread preparing. Those videos you’ve caught of pizzeria chefs tossing their dough into the air isn’t just a charade, but it’s done so the dough retains its moisture, and it’s also the best way to extend the dough without putting your fingers through it. Handy!


Over a quarter of the world enjoy flatbread in whichever manner, texture, or flavor it is served in. The Rotimatic, whilst still improving with many more software upgrades in the pipeline, already allows rotis, puris, tortillas, and pizza bases to be ready at the push of a button so you get to have your own fun in the kitchen.

What are you cooking next?

We cannot allow years of innovation to be dumbed down into acronyms and gimmicks. It’s time we talked about what really made a smart kitchen.

Artificial intelligence, or A.I. as it is universally and affectionately known, is an area of computer science that emphasizes the creation of intelligent machines that work and react like humans. Robots, essentially, and the belief that they could one day perform tasks like and for humans, is the crux of artificial intelligence.

The Internet of Things, or IoT, is pretty much as it sounds. It’s the marvel of your things, or appliances, being embedded with electronics, software, sensors, or even connectivity, to enable these things to connect and exchange data. This creates opportunities for more direct integration of the physical world, into computer-based systems. In layman, the connectivity of your Rotimatic allows for cutting-edge features like remote troubleshooting, and software upgrades sent straight to your unit. Cool, huh?


Remember the times mummy would get up an hour earlier to prepare your breakfast, or join up with the rest of the family on the dinner table much after everyone else is well fed? It gets labeled a “responsibility” for mummies to feed others before they are fed themselves. As noble and heartwarming as that is, don’t you think it’s time we offered her an alternative that freed her of such demanding expectations?

Measuring, mixing, kneading, flattening, puffing, and then delighting – it’s a tough job description. And to do it daily, and more than once a day, it gets tiring. Us as humans, with access to new and perpetually innovative technology, could make this task easier, surely?

Here’s where A.I. and IoT charm and surprise – to take over the task previously only you (or mummy) could perform, and to perform better. From measuring to puffing, it’s all distilled down to a push of a button – emphasizing on the “automated” definition of the Rotimatic.

Automatic Rotimatic Technology
Automatic Rotimatic

“Automation” is a term birthed from “automatic” which perfectly encapsulates the A.I. and IoT capabilities. The right amount of flour and water? Automated. The resulting dough ball? Perfect, and automated. Flattening the dough ball, heating the roti inside and out so as to achieve a perfect puff? 90 seconds, perfect, and automated.

Perhaps it’s not being celebrated quite like the first washing machine was, or the first coffee-maker, because the concept of a roti-make has existed for a while now. The idea to simplify roti-making has been toyed with, but never quite automated. There is no appliance in the world that learns your preferred roti settings and performs real-time dough ball correction. And more than that, it’s an appliance that gets better with time – with every new recipe software upgrade sent straight to your hardware through Internet connectivity.


The Rotimatic has been a sensation amongst the South Asian diaspora in the UK. If not just making their days easier by pressing a button as compared to ancient traditions of mixing the dough and cooking it on a rock, it gives them the taste of home.

We understand the hesitancy and reluctance to leave something as pure as the taste of mom’s rotis to a modern-day robot, but it is important we keep up with the times. Socializing has become effortless with social media, transportation has reached new heights with the likes of Uber and Tesla.

You could argue food has gotten more convenient, but at the cost of health. Packed and frozen food from supermarkets, or a variety of delivery options for dinner – they’re both meant to provide an easier mean of consuming food and completely takes away the fun and inspiration that comes from cooking a meal in the first place. Isn’t that what a kitchen is for?


Along with the UK, the Rotimatic is available in 11 other countries including USA, Canada, Australia, Canada, Singapore, Oman, Qatar, Kuwait, Bahrain, Saudi Arabia, and Dubai.

If you’re looking to be swayed by words of Rotimatic Owners, we’ve got a real-time collection of their thoughts and memories made with their Rotimatic over here.

Or if you may need more reasons and inspiration to get back into the kitchen and make your own dinner, check out our Rotimatic recipes over here, and get creating!

Rotis are a pivotal and earnest part of an Indian’s heritage, tradition, and of course diet. Prepared with love and finesse, there are times where only mum’s rotis will do. So when something as innovative and revolutionary like the Rotimatic comes along, we can’t blame one’s reluctance to trust a robot with their rotis. Neither would we! But here’s when we’d assure you that the 8 years of heart and soul that’s gone into prototyping and building the Rotimatic were meant to curb those sentiments.

Technological advancements have allowed us to incorporate A.I. and IoT capabilities into an appliance, allowing for unprecedented features like remote troubleshooting and free recipe upgrades sent straight to your Rotimatic. A.I. and IoT capabilities might sound like technical jargon thrown into the mix to give a product more of an oomph, so we asked for a family’s Rotimatic experiences to hear just what they thought of these enhancements – features, or frills?

A Tech Geek’s Rotimatic

“I paid for my Rotimatic in USA early on in 2014 when they were raising funds for it on Kickstarter. I had to wait 2 years till I got my unit, and those 2 years only added to my anticipation. IoT, or the Internet of Things, capabilities are exactly what they sound like; embedding products or appliances with software to exchange data over the Internet. We’ve already been witnessing IoT capabilities in other household appliances – the air-conditioner, for example, but in a product that’s meant to learn through IoT to cook like you, or better than you, I felt like I had to buy it, to believe it.

A smart home was once an expensive and intimidating dream, but A.I. and automation have gone on to not only make our everyday tasks simpler but somehow a little more fun as well. I don’t know when I became the go-to guy for tech help in our family, but I suppose it’s the same as running to my mom for 2 more rotis to go with my dinner. And if my interest and enthusiasm with technological innovation now saves mom a couple of hours a day, then hey, that’s good for all of us!”

– Raj, 27


How much respite has Rotimatic brought to Raj’s mom? We had to ask her herself!

Rotimatic reviews
Rotimatic Life – When life became easy

A Busy Mom’s Rotimatic

“I never considered myself a “busy mom” until you put it to words! Yes, I do work most of the day and give tuition lessons in the weekend, so I end up with a 7-day work week. That means preparing rotis early in the morning, and then again right after work. I didn’t have many complaints, you know? We were brought up to believe it’s a duty we’re fulfilling, and if I’m as good a cook as my family says my rotis are, I often find myself preparing and making rotis with a smile on my face.

All of that said, I never knew there was going to be a robot that could help me with rotis. “Automation” and “artificial intelligence” don’t mean much to me, but Raj picked up on it quick and told me there was now something to make my days easier. And true enough, with our Rotimatic, things have gotten very much simpler. Little things like the extra hour in bed, or coming back home to a dinner already prepared – you can’t put a price on that. 

– Seema, 53


Seema’s initial distrust at a roti-making robot came with the disbelief at how something so new and current could learn an age-old skill that only gets perfected after years of practice. Besides, how could it possibly taste like mom’s rotis? We ask her mom!

A Perfectionist’s Rotimatic

“I remember my first roti. Couldn’t tell you when that was, but I remember it wasn’t round. It wasn’t puffed, and it may have been slightly burnt. Since then I’ve only gotten better and cooked rotis first on a traditional tawa, and then an electric one. Today, all you have to do is push a button.

Is there a difference to the rotis? Of course. No machine or computer or robot will cook you a roti that tastes like mom’s roti. But if it reminds you mom’s roti at all, then it has to be very good!”

– Surinder, 78


To read more Rotimatic reviews of people in the USA, or indeed from any of the other 11 countries we are currently in, you can head here. You can also get your own Rotimatic right away if you click here! The Rotimatic price in USA stands at $999, with prevailing shipping fees.

Anniversary gifts or random surprises – you don’t need a hallmark occasion to go out of your way for a gift or a surprise, especially for a loved one. Perhaps that’s the belief that has been thrusted upon on us that we’re only meant to dedicate hours in our day to day duties and responsibilities, so quality time with loved ones only comes in second place. Well, that’s what we at Rotimatic are out to change.

Rotimatic - Quality time with Family
Rotimatic – Quality time with Family

Time you’d spend on a tedious process like kneading, mixing, cleaning and the likes is now taken care of by Rotimatic. It may not sound like much time at all – an hour a day – but soon after you’ll get into the hang of that additional hour in a day, those 7 hours in a week, and indeed 30 hours in a month. That’s a lot of time you could spend on rest & recuperation. A spa outing perhaps? Netflix with your favourite people? And how much sweeter would those few hours taste if you spent it with your partner?

Indeed, movies and massages are great avenues to spend a day out with your partner, but today, we want to tell you about the charm and enchantment of spending a day in – with a surprise meal for your partner. Your Rotimatic’s already awaiting your commands, so why not press, to impress?

Planning a surprise meal sounds like the combination of the two – the surprise, and the meal itself, and you’re not wrong! And wouldn’t that be a cherry on the cake if you made the meal yourself which is healthy as well as tasty? But striking the perfect balance between the two requires a few additional touches to truly make it one to remember. We’ll explain.

The Timing

Your partner needs to be caught off guard, and at the intended time and place you’ve planned the surprise. You’re already thinking of cheeky lies and fake plans you can come up with so your partner leaves with time and space to get your meal prep up and running, but you’ll realize soon that you’ll need the help of friends and family to keep your partner distracted. The key to this is simple – let as few people as possible into your little plan. The more people are involved, the higher the chances of a slip-up.

Enjoy a meal with your partner
Enjoy a meal with your partner

The Mood

You’ve dreamt about this – the fairylights, the drapes, the silverware you keep in your shelves for the right moment. Don’t be afraid to get creative with the mood. The perfect dinner relies much on its ambience, so if you feel like you’ll have to set up an intimate corner on the balcony or patio, go for it. And get some flowers for a dinner table centerpiece while you’re it, or a Bryan Adams playlist to really set the tone ;).

The Menu

So you’ve got your surprise planned, the mood set, and your cutlery laid out – now it’s time for the menu. With your Rotimatic, the possibilities are endless, and near effortless. Don’t hold back – make sure spoil your partner. Starters, mains, and definitely dessert, go for the jugular. Over here, you’ll find heaps of recipes for any course of the meal, any time of day and year, and for any occasion.

A good starter option will be Spelt Biscuits with Creamy Herbed Shrimp Dip. Bite-sized delights with a zesty shrimp-based dip will tantalize your taste buds, and you’re only just getting started. For mains, why not have a go at a Roti Burger? Exactly what it sounds like, only more wholesome and healthier than your typical burger. Go crazy with the number of layers, sauces, and patty choices to both your and your partner’s likings for your own customized delight. We’re not done yet! No meal is complete without the sweet and sensual satisfaction of dessert, and we’re going to point you towards Vanilla Chocolate Teff Roti. Teff, a gluten-free ancient grain is native to Ethiopia, and a great source of protein and fiber. Who said dessert was always going to be a sin?

Choose from hundreds of recipes we’ve got curated for you, but if you’d like to take complete charge and innovate further, make sure you share it with us, along with pictures and videos!

Indeed, therein lies the elegance of Rotimatic; gifting you with time so you have more of it to spend on the people that matter more. And in turn, giving you the opportunities to surprise your partner with a lavish meal – a real Rotimatic surprise.

If you’d like to surprise someone with Rotimatic as a gift, you definitely could. Just head here to order yours today!

Residing in Princeton, New Jersey, one Rotimatic user has seen her roti-making experience swap the rolling pin for just the push of a button. Divya Swami Attri, a visual art educator, an artist, a writer, and a mother, spoke with us about her Rotimatic experience, along with the significance of Rotimatic in USA. Grab a cup of tea and sit back – this one’s a lovely read.

Divya Attri - A User of Rotimatic in USA
Divya Attri – A User of Rotimatic in USA

What was your life like before Rotimatic? What was it like growing up and having to make rotis with the family?

Ans: Up until a year ago, making rotis was a long process, a perpetuation of the traditional style of kneading the dough and churning out the round flat disks with a ‘Belan’. (Rolling Pin: somewhat still standing as a symbol of power for the traditional Indian mothers!)

My mother made sure that I was well trained in the art of making rotis and gifted me with a slender handcrafted belan made of walnut wood. From the first move we made out of India to the subsequent changes of countries and houses, the first thing that I would always pack with a sense of urgency was the indispensable  “Chakla-Belan”. Everything else could be substituted for or had an alternative, but where could I find a walnut wood belan in the village of Stotfold (our first hometown in the UK)! This worried me and so the chakla-belan duo went on traveling with me, packed and boxed to the 12 houses and 4 countries that we lived in in the last 20 years!

Was a home-cooked meal more of a duty, or a creative outlet back then?

Ans: Home cooked meals have always been an integral part of the Attri lifestyle. Back then doing chores definitely felt like a duty, since one had no choice but to do it. Yet sometimes being a part of elaborate meals preps was fun.

Sometimes my sister and I would take turns to make the meals independently and show our creativity through trying out different cuisines and recipes. Of course, the preparations would sometimes go awry or the recipes fall short in taste. So, we had to face the brunt of one of the sharpest critique, our mom, but it all went along in the spirit of learning and enjoying the food.

Even today,  we all live in different parts of the world, but the one common thread of discussion between us is home cooked food! Our WhatsApp group is flooded with pictures of our dinner party spreads, Sunday lunches, healthy breakfast recipes and such. You can imagine when I got the Rotimatic the excitement was palpable to my family, sitting thousands of miles away!

How do you feel about things being different for your daughter, and other children, with a smart and automated kitchen?

Ans: Things have changed drastically for my kids growing up here in US and having the presence of automated devices in the kitchen to work with. Certainly, it has made cooking more gender-neutral. My teenage daughter has taken a back seat from the kitchen these days as my college-going son has taken over the kitchen with a bang! He is learning how to cook these days as he will move into his own apartment soon. Both of them fully realize the benefits of home cooked meals and are gaining independence trying out various things.

My mantra to them is, “Keep it simple but fresh!” I see the delight in my son’s eyes when he whips and tosses the food onto the plate before us and when my daughter’s fancy platter makes it onto her Insta story we know that she is genuinely happy about her newly acquired skills!

Rotimatic Making Rotis in Seconds
Rotimatic Making Rotis in Seconds

How have rotis remained a big part of your household’s diet in the USA?

Ans: As I mentioned before the “Chakla Belan” never left us and moved with every new house and country we move into! My husband travels around the world for work and gets to eat at some of the most exotic and exorbitant restaurants, but the one thing he looks forward to coming home is freshly cooked Rotis; soft on the edges, crispy in the center with a dollop of ‘Desi Ghee’ pooled in!

It is his comfort food and I find it equally satisfying to serve him hot Rotis fluffed up and served with love. With the launch of Rotimatic in USA, it was a huge relief for me.

How does Rotimatic succeed in reminding you of the taste of home?

Ans: When I first used my  Rotimatic I was a bit skeptical, wondering how a smart machine would replace the touch of a human hand and how will my family react to it. But all of my fears dissipated as soon as the warm whiffs of organic and earthy flavors started filling up my kitchen. The fresh smell of cooking dough brought an immediate sense of well being and comfort to me, filling me with thoughts of thankfulness and gratitude! That powerful moment remains etched in my mind as it was then that I understood myself to be one of the few privileged enough to use such a  machine.

Have your friends, not of the South Asian diaspora expressed interest in the Rotimatic or at least the idea of a smart and automated kitchen after witnessing your Rotimatic?

Ans: Absolutely! My colleagues at work have often found me talking about the convenience of using Rotimatic and find it very interesting to see how much time and importance home cooked food takes for people of the South Asian diaspora. I had invited a few of my non-Indian colleagues for lunch a few years back and had actually given them a demonstration on how to make a roti. They found it very interesting to see the demo but probably never gave it a try. I guess it’s time to set up a lunch date soon and this time they can probably see the automated version of making a roti!

This one’s trivial! What’s the next kitchen chore you’d like to see automated?

Ans: Any chore that machine takes over is very exciting to me. It brings comfort and time-saving value, in the very busy lifestyle we lead. I think that the dishwashers should become more customized and automated enough to load and unload by itself!

This is the first-hand experience of a user of Rotimatic in USA, where the smart kitchen appliance has changed the lifestyle of many households. We’re inviting more Rotimatic reviews in USA to be featured on our blog here, so if you’d like a chat, get in touch with us!

The Rotimatic price in USA is at $999, and is currently available in the USA, Canada, UK, Australia, New Zealand, Singapore, UAE, Oman, Bahrain, Kuwait, Qatar, and Saudi Arabia, while we are looking to bring the innovation into more countries in the future. Get yours here today.

This June will mark 10 years of hard work and passion that has gone into Rotimatic. The product itself only entered the market in 2016, sure, but like most success stories, it’s the journey to our destination that has defined us at Zimplistic.

Rotimatic – the automated, A.I. and IoT-enabled flatbread maker does away with the tedious endeavors of measuring, mixing, kneading, flattening, cooking, and then the puffing of a roti. It’s no wonder that this marvel of a kitchen appliance is widely sought after, and 10 years on, we have just signed the Series C round of funding to finish what we’ve started.

Just In Time

Series C is the third round of funding for startups on the basis of excellent performance and potential in its industry, and the $30 million dollar injection will propel Zimplistic and Rotimatic into more markets, and consequently, into more homes.

The funding is led by Credence Partners, South East Asia’s leading private equity fund that specializes in investments in manufacturing, logistics, information-communication technology, mobile devices, services companies, and consumer sectors. They’re joined by EDBI, a premier Asian investor firm that is the investing arm of Singapore’s Economic Development Board. The two powerhouse investors come together as Rotimatic partners at a time when we are rapidly evolving and innovating to make Rotimatic a gadget of the smarter kitchen.

Lost and Founders

Co-founders and Co-CEOs Pranoti Nagarkar and Rishi Israni hatched an idea after sharing their frustrations in the kitchen as a working couple. A wholesome home-cooked meal always felt like a far-fetched dream with most of the hours spent at work and on the commute, leaving very little time and energy to settle down and prepare rotis.

And that’s the thing about rotis, isn’t it? A staple to the Indian subcontinent in the world, well over a million households spend painstaking hours mixing, kneading, flattening, and then cooking rotis – and the perfect puff of a roti remains elusive if they aren’t cooked precisely and expertly.

So two engineers – one with expertise in mechanical, and the other in software, sat down to first conceptualize an integrated solution, before materializing it. 10 years later, Pranoti had this to say:

“We at Zimplistic are gearing up for Rotimatic’s next great leap. This new round of funding will empower us to focus on cutting-edge R&D efforts in an endeavour to have Rotimatic in every kitchen across the world.”

Pranoti and Rishi - Founders of Rotimatic
Pranoti and Rishi – Founders of Rotimatic

Rishi himself couldn’t hide his pride and determination and added:

“Raising series C, for such a futuristic kitchen robotic product signals the coming of age of this invention. With support from our existing investors such as Robert Bosch Venture Capital and NSI Ventures and with new partners such as Credence and EDBI, we are poised to take the kitchen industry by storm. To date, we have more than 30,000 customers who have made more than 15 million flatbreads and are using Rotimatic on a daily basis.”

Moving Forward

The timely Series C funding has presented us with exciting opportunities, but where there are opportunities, there will be expectations. Along with immediate plans to expand and better our customer support experience for a more seamless Rotimatic customer journey, we’re thinking of reaching out to bigger crowds.

To date, you can find the Indian diaspora relying on their Rotimatic in the UK, showing off their Rotimatic in USA, having fun with creative recipes made from their Rotimatic in Canada, reminding people of the taste of home with their Rotimatic in UAE, and even spreading the love of rotis with their Rotimatic in Australia.

In the near future, the Rotimatic’s coming home. We aim to introduce the Rotimatic into the Indian market, a milestone that will get us closer to converting flatbread consumers, amounting to 25% of the world, to Rotimatic users.

The future is well and truly ours to knead. Won’t you join us?

Rotimatic brings families together – first in the kitchen, rediscovering the joy of cooking as a family, and then across borders where the familiar taste of roti promises comfort to one’s day.

Roti, a healthy flatbread made from wholemeal flour, is consumed in over 15 countries and is a staple for many Indian families across the world.  For some, however, it is a way of life.

Rotimatic in UAE – A Way of Life

One Rotimatic owner, Adil, 44, has lived in Abu Dhabi for years. His wife and kids currently live in India where the kids are studying. While he certainly enjoys living in the UAE, he misses his beloved family fondly. And when it comes to meals, it’s just not the same without the camaraderie of a family dinner.

“Meal preparation and rotis were never a problem when my family was here with me,” says Adil, who enjoys making rotis with his wife for every single meal.

Preparing the dough for your rotis is an art form that has stood the test of time. Finding that perfect combination of flour, water and oil comes with practice and instinct, and is often rewarded with a perfect puffed roti that you know has risen well, inside and out. A crisp exterior that complements the warm and tender interior, and every tear of the roti threatens to melt in your mouth. For their family, that perfect roti represented heritage, and home. The rotis fondly remind Adil of mealtimes with his wife and children.

Roti is a daily necessity for me. I cannot survive without it. What else could I eat?”

That’s where the Rotimatic has come in handy for Adil. A fully automated kitchen robot churning out fresh, hot roti gives Adil peace of mind with every home-cooked meal he’s now able to prepare with little to no effort. Launched at the start of 2018 in Dubai and Abu Dhabi (UAE) and other parts of the Middle East, it has changed the way families eat together.

With it, Adil is able to prepare his meals, condensing all the expertise and efforts of roti-making into a mere push of a button. After simply adding water, flour, and oil into respective containers, the machine then does all the work — kneading the perfect ball of dough, flattening it into a disc and then cooking it, packaged with that impeccable puff. And if you’re on your way home from work, or craving seconds from the dinner table, you have the option of activating your Rotimatic with your smartphone, and collect your fresh rotis as they’re ready.

Kids love eating rotis made from Rotimatic in UAE
Kids love eating rotis made from Rotimatic

Eliminating the tedious process of making rotis from scratch has enabled Adil to enjoy fast yet healthy meals every day, each a treat to his lips with the familiarity of home and family.

Adil is just one of an impressive 7.8 million people who are working away from home in the UAE. For the many other men just like him living abroad without their family, the rotis make them feel like they’re right at home with their families.

People in Dubai have Welcomed Rotimatic with Open Arms

For another couple living in Dubai, caring for their 5-month-old baby means having less time to prepare a wholesome meal in the comfort of their kitchen.

Bimal, 36, and his wife Sruthi, 31, used to dine out everyday out of convenience – a costly alternative with no control over the ingredients that go with their orders. With their Rotimatic, they now know exactly what ingredients are going into their food, and can rest assured knowing their meals are fresh, healthy, and cheap.

Furthermore, the machine isn’t just limited to making rotis. Rotimatic’s latest menu updates include puri and pizza bases, and the company has plans to release more types of flatbread options in the future, with the addition of gluten-free flour compatibility just around the corner.

With their own smart roti maker, Bimal and Sruthi now able to enjoy a variety of meals in the comfort of their own home, giving them precious time to spend with their newborn. “We get to spend more quality time with our baby,” expresses Bimal, gleaming with a smile on his face.

The Rotimatic Owners Community on Facebook also serves as a platform for users to innovate and share their own interesting recipes – a creative outlet that encourages families to go beyond with creations like taco salad bowls, kesar milk poli, and vegan pumpkin pie, among many others. Whether you are in Dubai or in the UK, this is a one-stop avenue to discuss different types of Rotimatic recipes.

Rotimatic Owners cook variety of dishes using Rotimatic in UAE
Rotimatic Owners cook variety of dishes using Rotimatic

For more Rotimatic user reviews, you can read them here, or browse our YouTube playlist here.

The Rotimatic is currently available in the USA, Canada, UK, Australia, New Zealand, Singapore, UAE, Oman, Bahrain, Kuwait, Qatar, and Saudi Arabia, while we are looking to bring the innovation into more countries in the future. Get yours here today.

April 2018 will go down as a milestone – for Zimplistic, for Rotimatic, and indeed for our collective vision of a smarter kitchen. What started as a frustration in our kitchen in 2008, very quickly transformed into an ideal – easy access to healthy home-cooked meals, with a push of a button. It’s only poetic that a full decade later, we ecstatically share with you the news of our Series C round of funding, a US$30 million injection for us to finish what we started.

“The future’s ours to knead. Won’t you join us?”


The Roti Revolution

It’s not every day that you see an invention come to life. The idea of Rotimatic began as a far-fetched dream of a woman who has been the source and persevering force behind it. As we announce this funding milestone, we can’t help but feel tremendous gratitude towards our users who have supported us on this long journey and have always been by our side. This is the start of a new era for Zimplistic. We are humbled and delighted to be joined by partners who believe in our vision. Their support is a testament to Rotimatic’s potential of being a disruptor in the kitchen industry, by redefining how people cook with smart technology.

Credence Partners, South East Asia’s leading private equity fund, specializes in investments in manufacturing, logistics, information-communication technology, mobile devices, services companies, and consumer sectors. This, along with the support from EDBI, a premier Asian investor firm that is the investing arm of Singapore’s Economic Development Board, is a strong endorsement and comes at a time when we are rapidly evolving and innovating to make Rotimatic a gadget of the smarter kitchen.

Spending It Right

We have heard and are always listening to you. We take your feedback and your praises seriously and have made it our priority to work towards a cohesive and seamless customer service experience – for both existing and future Rotimatic owners.

You’ve heard it before – One Rotimatic. Endless Possibilities. And we’re driven to improve your Rotimatic, one upgrade at a time. From an appliance that once only churned out fresh rotis, we’ve upgraded the menu to include puris and pizza bases. Today, we are inching ever-closer to tortilla, wraps and gluten-free flour capabilities to bring you even healthier meals.

The future’s ours to knead. Won’t you join us?

Thanking You

To our community of 40,000 Rotimatic families, we can’t thank you enough. Your faith in our invention and mission keeps us going, and your enthusiasm through the recipes you share remind us why we started at all.

You have been patient and understanding.  You have been an integral part of making Zimplistic what we are today. For all that, from the bottom of our hearts, we thank you.

Sincerely from Pranoti, Rishi and the entire Z team.


Follow us on our Facebook page here for the latest news and updates with Rotimatic, or if you still haven’t gotten your very own Rotimatic, what are you waiting for? Click here to buy now.

This year Rotimatic’s charity of choice is Akshaya Patra, a NGO that strives to better a child’s opportunities by fighting hunger and malnutrition one student at a time.

Akshaya Patra currently supports 1,675,008 children in need. It has 34 kitchens across 12 states of India and provides students with a freshly cooked meal on all school days. These children will not only be able to study more but enjoy healthy and nutritious meals that aid their growth and development.

ap1

Rotimatic rotis are nutritious, fresh, homemade and costs just 5c. With this amount and with hundreds of rotis made a week, we can raise enough money not just to feed one child but a school… and we will do it!

For the first 2 weeks of February, we will be raising funds by donating 5c for every roti made with the Rotimatic. We will also sponsoring one child’s meal for an entire year for every Rotimatic sold. The more rotis you make, the more we feed.

So spend Valentine’s Day a little differently this year. Spread the love and keep cooking!