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We cannot allow years of innovation to be dumbed down into acronyms and gimmicks. It’s time we talked about what really made a smart kitchen.

Artificial intelligence, or A.I. as it is universally and affectionately known, is an area of computer science that emphasizes the creation of intelligent machines that work and react like humans. Robots, essentially, and the belief that they could one day perform tasks like and for humans, is the crux of artificial intelligence.

The Internet of Things, or IoT, is pretty much as it sounds. It’s the marvel of your things, or appliances, being embedded with electronics, software, sensors, or even connectivity, to enable these things to connect and exchange data. This creates opportunities for more direct integration of the physical world, into computer-based systems. In layman, the connectivity of your Rotimatic allows for cutting-edge features like remote troubleshooting, and software upgrades sent straight to your unit. Cool, huh?


Remember the times mummy would get up an hour earlier to prepare your breakfast, or join up with the rest of the family on the dinner table much after everyone else is well fed? It gets labeled a “responsibility” for mummies to feed others before they are fed themselves. As noble and heartwarming as that is, don’t you think it’s time we offered her an alternative that freed her of such demanding expectations?

Measuring, mixing, kneading, flattening, puffing, and then delighting – it’s a tough job description. And to do it daily, and more than once a day, it gets tiring. Us as humans, with access to new and perpetually innovative technology, could make this task easier, surely?

Here’s where A.I. and IoT charm and surprise – to take over the task previously only you (or mummy) could perform, and to perform better. From measuring to puffing, it’s all distilled down to a push of a button – emphasizing on the “automated” definition of the Rotimatic.

Automatic Rotimatic Technology
Automatic Rotimatic

“Automation” is a term birthed from “automatic” which perfectly encapsulates the A.I. and IoT capabilities. The right amount of flour and water? Automated. The resulting dough ball? Perfect, and automated. Flattening the dough ball, heating the roti inside and out so as to achieve a perfect puff? 90 seconds, perfect, and automated.

Perhaps it’s not being celebrated quite like the first washing machine was, or the first coffee-maker, because the concept of a roti-make has existed for a while now. The idea to simplify roti-making has been toyed with, but never quite automated. There is no appliance in the world that learns your preferred roti settings and performs real-time dough ball correction. And more than that, it’s an appliance that gets better with time – with every new recipe software upgrade sent straight to your hardware through Internet connectivity.


The Rotimatic has been a sensation amongst the South Asian diaspora in the UK. If not just making their days easier by pressing a button as compared to ancient traditions of mixing the dough and cooking it on a rock, it gives them the taste of home.

We understand the hesitancy and reluctance to leave something as pure as the taste of mom’s rotis to a modern-day robot, but it is important we keep up with the times. Socializing has become effortless with social media, transportation has reached new heights with the likes of Uber and Tesla.

You could argue food has gotten more convenient, but at the cost of health. Packed and frozen food from supermarkets, or a variety of delivery options for dinner – they’re both meant to provide an easier mean of consuming food and completely takes away the fun and inspiration that comes from cooking a meal in the first place. Isn’t that what a kitchen is for?


Along with the UK, the Rotimatic is available in 11 other countries including USA, Canada, Australia, Canada, Singapore, Oman, Qatar, Kuwait, Bahrain, Saudi Arabia, and Dubai.

If you’re looking to be swayed by words of Rotimatic Owners, we’ve got a real-time collection of their thoughts and memories made with their Rotimatic over here.

Or if you may need more reasons and inspiration to get back into the kitchen and make your own dinner, check out our Rotimatic recipes over here, and get creating!

April 2018 will go down as a milestone – for Zimplistic, for Rotimatic, and indeed for our collective vision of a smarter kitchen. What started as a frustration in our kitchen in 2008, very quickly transformed into an ideal – easy access to healthy home-cooked meals, with a push of a button. It’s only poetic that a full decade later, we ecstatically share with you the news of our Series C round of funding, a US$30 million injection for us to finish what we started.

“The future’s ours to knead. Won’t you join us?”


The Roti Revolution

It’s not every day that you see an invention come to life. The idea of Rotimatic began as a far-fetched dream of a woman who has been the source and persevering force behind it. As we announce this funding milestone, we can’t help but feel tremendous gratitude towards our users who have supported us on this long journey and have always been by our side. This is the start of a new era for Zimplistic. We are humbled and delighted to be joined by partners who believe in our vision. Their support is a testament to Rotimatic’s potential of being a disruptor in the kitchen industry, by redefining how people cook with smart technology.

Credence Partners, South East Asia’s leading private equity fund, specializes in investments in manufacturing, logistics, information-communication technology, mobile devices, services companies, and consumer sectors. This, along with the support from EDBI, a premier Asian investor firm that is the investing arm of Singapore’s Economic Development Board, is a strong endorsement and comes at a time when we are rapidly evolving and innovating to make Rotimatic a gadget of the smarter kitchen.

Spending It Right

We have heard and are always listening to you. We take your feedback and your praises seriously and have made it our priority to work towards a cohesive and seamless customer service experience – for both existing and future Rotimatic owners.

You’ve heard it before – One Rotimatic. Endless Possibilities. And we’re driven to improve your Rotimatic, one upgrade at a time. From an appliance that once only churned out fresh rotis, we’ve upgraded the menu to include puris and pizza bases. Today, we are inching ever-closer to tortilla, wraps and gluten-free flour capabilities to bring you even healthier meals.

The future’s ours to knead. Won’t you join us?

Thanking You

To our community of 40,000 Rotimatic families, we can’t thank you enough. Your faith in our invention and mission keeps us going, and your enthusiasm through the recipes you share remind us why we started at all.

You have been patient and understanding.  You have been an integral part of making Zimplistic what we are today. For all that, from the bottom of our hearts, we thank you.

Sincerely from Pranoti, Rishi and the entire Z team.


Follow us on our Facebook page here for the latest news and updates with Rotimatic, or if you still haven’t gotten your very own Rotimatic, what are you waiting for? Click here to buy now.

Rotimatic is the world’s first flatbread-making robot. Roti is a low-calorie, whole-grain, whole-wheat unleavened flatbread that originated in India – a staple food for about a billion people across the globe. Traditionally, rotis are made fresh at home and consumed immediately while they are hot and puffy.

Rotimatic is a dream-like solution designed to mirror human judgement, to make perfect rotis at the touch of a button. Turn it on, load it up, choose your preferences, and you have a fresh roti in just 90 secs. What’s more, Rotimatic is an IoT-connected device, once connected to home WiFi Rotimatic automatically upgrades itself with the latest software updates and enables remote troubleshooting capabilities. This means that Rotimatic will keep getting smarter over time and users will be able to enjoy all of the new features instantly, including new recipes such as poori, pizzas and flatbreads.

How Rotimatic works

Making rotis is as simple as Load, Play & Puff

artboard-4

Why People love Rotimatic

It enables healthy eating: Rotimatic gives you complete control over the ingredients, so you never compromise on the healthiness of what you are eating. With Rotimatic, our endeavour is to ensure you don’t have to choose between health and convenience.

It’s SO easy: Rotimatic makes 1 roti per minute – simply touch to power on, and select how many rotis you feel like having. Plus, it can create perfectly sized dough balls in seconds.

It’s completely mess-free: A specially-designed cooking process keeps cleaning limited to few easily washable and dishwasher-safe parts. The curved design enables easy access to these parts.

It’s economical: Each roti only costs 5 cents to make. The input containers for flour and water hold up to 15 rotis worth of ingredients.

 

extraWhat made Rotimatic possible

Rotimatic is set to revolutionize kitchens of the future with robotics and advanced technology, a result of 9 years of research and development. Equipped with a 32-bit microprocessor running 10 motors, 15 sensors and 300 parts in synchrony. Rotimatic is a powerhouse. It is an evolving kitchen robot with Artificial Intelligence and IoT capabilities. Since it is a WiFi enable device, Rotimatic gets smarter overtime and empowers you to do more and get creative.  With the built-in AI technology, it can mimic human judgement to adjust the proportion of flour & water real time to create a perfect dough ball every time. With industrial-level power and accuracy, it’s designed to blend-in with a modern home.

Rotimatic evolution-wall

#RotimaticLife

Rotimatic has become an essential part of our customers’ lives. Don’t just take our word for it, check out their healthy #rotimaticlife at Rotimatic Owners Facebook group. A community board for Rotimatic owners around the world. Here the owners exchange videos, tips, healthy recipes and hacks with each other to optimise the efficiency of their Rotimatic. Some pair their roti with daal and sabzi, and some play around the versatility of roti. Over the last 8 months Rotimatic has successfully served 3 million garam garam rotis across homes in US and Singapore. It has enabled families to enjoy fresh rotis without having to spend a lot of time in the kitchen. Here’s to sharing homemade happiness.

More than just rotis

It doesn’t end here, Rotimatic automatically upgrade itself with the latest software updates and allows you to add more variety of flatbreads to your table and parties. Pizza, puri, tortilla, masala roti…all with one Rotimatic. A great reason to cook healthy wholesome meals at home.

pizza-puri-tortilla-and-more

PS: Orders are now open in US (no more waitlist), order instantly and get your delivered by this Diwali. 

extra

We are happy to share that we have now shipped Rotimatic to all the pre-order customers in Singapore! We are now gearing up to bring Rotimatic to the homes in the US.

This is a big milestone for the team, marking the beginning of a new phase – Rotimatic from the lab to the homes. To express the gratitude for the support we received through the journey, we invited our Singapore preorder customers to our office to meet the team, get inspired with some exciting roti recipes, and to take their Rotimatic home.

Have a peek at the event here:

For all of you who are eager to know how Rotimatic is doing in the homes of users in Singapore, here is what they have to say:

Follow the link to the Straits Times’ article to read more about it.

We had a chance to share the Rotimatic experience with Joanna Stern and Geoffrey Fowler from Wall Street Journal. They tested Rotimatic at the Converge Technology Conference. Understandably intrigued with the product, they spoke to us about the inspiration behind the product, the complicated ways in which is works and of course the big question, ‘Can Algorithms Replace Mom’s Home Cooking?’

It is only with the support of our eminenet investors, NSI Ventures and Robert Bosch Venture Capital, that we are at the dawn of Zimplstic’s launch. With the help of their trust we will soon be undertaking the first lap of fulfilling our pre-order requests.

Follow the link to Reuters’ article to read more about about it. http://www.reuters.com/article/idUSnMKWPdBJfa+1ec+MKW20150723

As we are opening new orders in your country, we have spoken to many Rotimatic fans and understand that you want to know more about:

1. Reviews: what existing users in the US, UK, Canada, Australia, New Zealand, and Singapore are saying, especially about the taste of Rotimatic rotis. Read some of these customer experiences here.

2. Product: how Rotimatic works, what more can it make beyond rotis.

3. The 30-day full refund guarantee: how you can try before committing.

4. Warranty & Support: how to get help using and maintaining your Rotimatic.

To make it easier for you, we have addressed all these questions below.

1. Reviews: what existing users are saying, especially about the taste of Rotimatic rotis?

Roti quality is the biggest thing we obsessed about when designing Rotimatic, to ensure rotis from Rotimatic to meet the 5 criteria:

1. Fully puffed;
2. Fully cooked both outside and inside;
3. Perfectly round ;
4. Feel fresh, soft and homemade;
5. Remain soft when packed for lunch.

You’ll have the freedom to experiment with different flour types and settings to get the best rotis for your taste. Stay in touch with the community to get tips (and hacks!) on how to best use your Rotimatic for fresh homemade quality roti every time.

Don’t take our words for it. Hear it from the current Rotimatic owners.

Many have also posted their product demo and reviews online. Simply search on Facebook or Youtube for more reviews. For your easy reference, we have also compiled some reviews from the actual users here.

A year with Rotimatic in home across the world

2. Product: how does Rotimatic work?

Rotimatic is an unprecedented amalgamation of precision engineering, robotics and design to make the tedious and time-consuming process of roti-making fully automated. You just load fresh ingredients, and it does the rest.

See Rotimatic in action:

But, the piece de resistance is that it’s WiFi-enabled! Which means your Rotimatic will keep getting smarter with time. It will auto-upgrade itself when we send any new software upgrades via the cloud. We recently introduced ‘Puri’ to the Rotimatic menu and there’s so much more in store – pizza base, tortillas, et al. Get ready to say goodbye to the store-bought sliced bread.


3. The 30-day full refund guarantee: how does it work?

Rotimatic 30-day-full-refund

Rotimatic comes with a no-questions-asked 30-day full refund guarantee. During this trial period, if you feel that the Rotimatic doesn’t live up to your expectations, you can return it & we will refund you the full retail price. Moreover, we will pick up your Rotimatic from your house so you won’t be charged any return shipping and handling fee.

4. Warranty & after-sales support

Rotimatic comes with a 1-year free local warranty effective from the day you receive your Rotimatic. During this warranty period, all repairs and replacements related to regular use will be free of charge. Beyond the 1-year warranty, you also have an option to purchase extended warranty.

Chat support will be available 24/7 via the Rotimatic App. Our 30-day-trail-1technicians can remotely connect to your machine to troubleshoot and send software fixes via the cloud. Within the warranty period, if you face any hardware problems, we shall either repair or replace your unit free of charge, to ensure you don’t miss out on hot fresh rotis.