Category

Technology

Rotimatic brings families together – first in the kitchen, rediscovering the joy of cooking as a family, and then across borders where the familiar taste of roti promises comfort to one’s day.

Roti, a healthy flatbread made from wholemeal flour, is consumed in over 15 countries and is a staple for many Indian families across the world.  For some, however, it is a way of life.

Rotimatic in UAE – A Way of Life

One Rotimatic owner, Adil, 44, has lived in Abu Dhabi for years. His wife and kids currently live in India where the kids are studying. While he certainly enjoys living in the UAE, he misses his beloved family fondly. And when it comes to meals, it’s just not the same without the camaraderie of a family dinner.

“Meal preparation and rotis were never a problem when my family was here with me,” says Adil, who enjoys making rotis with his wife for every single meal.

Preparing the dough for your rotis is an art form that has stood the test of time. Finding that perfect combination of flour, water and oil comes with practice and instinct, and is often rewarded with a perfect puffed roti that you know has risen well, inside and out. A crisp exterior that complements the warm and tender interior, and every tear of the roti threatens to melt in your mouth. For their family, that perfect roti represented heritage, and home. The rotis fondly remind Adil of mealtimes with his wife and children.

Roti is a daily necessity for me. I cannot survive without it. What else could I eat?”

That’s where the Rotimatic has come in handy for Adil. A fully automated kitchen robot churning out fresh, hot roti gives Adil peace of mind with every home-cooked meal he’s now able to prepare with little to no effort. Launched at the start of 2018 in Dubai and Abu Dhabi (UAE) and other parts of the Middle East, it has changed the way families eat together.

With it, Adil is able to prepare his meals, condensing all the expertise and efforts of roti-making into a mere push of a button. After simply adding water, flour, and oil into respective containers, the machine then does all the work — kneading the perfect ball of dough, flattening it into a disc and then cooking it, packaged with that impeccable puff. And if you’re on your way home from work, or craving seconds from the dinner table, you have the option of activating your Rotimatic with your smartphone, and collect your fresh rotis as they’re ready.

Kids love eating rotis made from Rotimatic in UAE
Kids love eating rotis made from Rotimatic

Eliminating the tedious process of making rotis from scratch has enabled Adil to enjoy fast yet healthy meals every day, each a treat to his lips with the familiarity of home and family.

Adil is just one of an impressive 7.8 million people who are working away from home in the UAE. For the many other men just like him living abroad without their family, the rotis make them feel like they’re right at home with their families.

People in Dubai have Welcomed Rotimatic with Open Arms

For another couple living in Dubai, caring for their 5-month-old baby means having less time to prepare a wholesome meal in the comfort of their kitchen.

Bimal, 36, and his wife Sruthi, 31, used to dine out everyday out of convenience – a costly alternative with no control over the ingredients that go with their orders. With their Rotimatic, they now know exactly what ingredients are going into their food, and can rest assured knowing their meals are fresh, healthy, and cheap.

Furthermore, the machine isn’t just limited to making rotis. Rotimatic’s latest menu updates include puri and pizza bases, and the company has plans to release more types of flatbread options in the future, with the addition of gluten-free flour compatibility just around the corner.

With their own smart roti maker, Bimal and Sruthi now able to enjoy a variety of meals in the comfort of their own home, giving them precious time to spend with their newborn. “We get to spend more quality time with our baby,” expresses Bimal, gleaming with a smile on his face.

The Rotimatic Owners Community on Facebook also serves as a platform for users to innovate and share their own interesting recipes – a creative outlet that encourages families to go beyond with creations like taco salad bowls, kesar milk poli, and vegan pumpkin pie, among many others. Whether you are in Dubai or in the UK, this is a one-stop avenue to discuss different types of Rotimatic recipes.

Rotimatic Owners cook variety of dishes using Rotimatic in UAE
Rotimatic Owners cook variety of dishes using Rotimatic

For more Rotimatic user reviews, you can read them here, or browse our YouTube playlist here.

The Rotimatic is currently available in the USA, Canada, UK, Australia, New Zealand, Singapore, UAE, Oman, Bahrain, Kuwait, Qatar, and Saudi Arabia, while we are looking to bring the innovation into more countries in the future. Get yours here today.

April 2018 will go down as a milestone – for Zimplistic, for Rotimatic, and indeed for our collective vision of a smarter kitchen. What started as a frustration in our kitchen in 2008, very quickly transformed into an ideal – easy access to healthy home-cooked meals, with a push of a button. It’s only poetic that a full decade later, we ecstatically share with you the news of our Series C round of funding, a US$30 million injection for us to finish what we started.

“The future’s ours to knead. Won’t you join us?”


The Roti Revolution

It’s not every day that you see an invention come to life. The idea of Rotimatic began as a far-fetched dream of a woman who has been the source and persevering force behind it. As we announce this funding milestone, we can’t help but feel tremendous gratitude towards our users who have supported us on this long journey and have always been by our side. This is the start of a new era for Zimplistic. We are humbled and delighted to be joined by partners who believe in our vision. Their support is a testament to Rotimatic’s potential of being a disruptor in the kitchen industry, by redefining how people cook with smart technology.

Credence Partners, South East Asia’s leading private equity fund, specializes in investments in manufacturing, logistics, information-communication technology, mobile devices, services companies, and consumer sectors. This, along with the support from EDBI, a premier Asian investor firm that is the investing arm of Singapore’s Economic Development Board, is a strong endorsement and comes at a time when we are rapidly evolving and innovating to make Rotimatic a gadget of the smarter kitchen.

Spending It Right

We have heard and are always listening to you. We take your feedback and your praises seriously and have made it our priority to work towards a cohesive and seamless customer service experience – for both existing and future Rotimatic owners.

You’ve heard it before – One Rotimatic. Endless Possibilities. And we’re driven to improve your Rotimatic, one upgrade at a time. From an appliance that once only churned out fresh rotis, we’ve upgraded the menu to include puris and pizza bases. Today, we are inching ever-closer to tortilla, wraps and gluten-free flour capabilities to bring you even healthier meals.

The future’s ours to knead. Won’t you join us?

Thanking You

To our community of 40,000 Rotimatic families, we can’t thank you enough. Your faith in our invention and mission keeps us going, and your enthusiasm through the recipes you share remind us why we started at all.

You have been patient and understanding.  You have been an integral part of making Zimplistic what we are today. For all that, from the bottom of our hearts, we thank you.

Sincerely from Pranoti, Rishi and the entire Z team.


Follow us on our Facebook page here for the latest news and updates with Rotimatic, or if you still haven’t gotten your very own Rotimatic, what are you waiting for? Click here to buy now.

Flatbreads are the the earliest form of bread. Simply put, flatbread is an unleavened bread, which is made without yeast. Flour, water, and salt are the main ingredients. It’s rolled out flat and cooked. It’s origins seem to be in ancient Egypt but many cultures have their versions of flatbread. From roti in India and the Indian subcontinent to the tortilla in Central and South America, flatbreads are the staple in many parts of the world. You may have also tried the Jewish matzo, Middle Eastern pita or Scandinavian crispbreads, because some form of flatbread is produced just about everywhere. By the way, pizza dough is a type of flatbread, as well!

When we designed Rotimatic, we wanted it to be a solution not just for rotis but a flatbread making platform for families across the world.

The journey has just begun and Rotimatic has served over a million rotis in kitchens across US and Singapore. We are now working on Indian flatbreads such as poori, missi roti, millet rotis with jowar, bajara and even tortillas. We realise the Indian palate is diverse and adventurous so we have already started working on more types of flatbreads. Beginning with Pooris!

Pooris are the food of festivals. Exuberance of life!

This is a beta version of how Rotimatic will enable pooris:

Poori Ingredients:

  • 3 Cups of Flour
  • 1/3 cups of Semolina flour
  • 1teaspoon of salt
  • Pinch of sugar for the golden brown colour

Instructions:

  1. Mix 3 cups of flour and 1/3 cups of semolina flour in a bowl
  2. Add 1 teaspoon salt into rotimatic water container
  3. Fill the flour prepared in step 1 into the rotimatic flour container
  4. Power on the machine, adjust the menu to the correct flour setting, select the amount of poori you want to make and press PLAY
  5. Fresh flattened dough will be “HALF” sent out of the rotimatic machine
  6. Remove the flattened dough IMMEDIATELY from the rotimatic machine
  7. Deep fry the fresh flattened dough in hot oil till its puffed and golden brown
  8. Remove fried poori from oil and leave to drain – standing
  9. Poori is ready to be served!

Rotimatic orders are now open in the US. Priority links are being sent to people who signed up on the waitlist. To register your interest head here.

The Internet of Things is changing the world around us, from the way we drive, to how we make purchases. More devices have the capability to connect to each other, transmitting valuable information to form smarter device ecosystems. One of the things our customers love most about Rotimatic is that with it, IoT has come to kitchen tops. Once connected to WiFi via the official Rotimatic App, this smart machine is capable of IoT wizardry of your dreams!

Magic with the Rotimatic mobile App

The Rotimatic App will soon allow you to make rotis remotely. Say goodbye to any preparation time once you get back home from a long days work,  you will be welcomed with the waft of fresh rotis as you step through the front doors. 

artboard-1

Control Rotimatic remotely

Start roti-making remotely, change the number of rotis you’d like, increase thickness and roast settings. Basically, everything that you can do on your Rotimatic screen and more. How does getting rotis ready for the kids when you are still at work sound?

Set up a roti-making schedule

If you already know when you want rotis, just set a reminder for the entire week and take it off your mind. In the early morning chaos, when everyone at home has to get ready to leave packing healthy lunch will be a breeze!

Freedom to choose the bread you like

Rotis, pooris, tortillas, missi roti, bajara roti or just some masala rotis. Rotimatic will allow you to relish a different type of bread every day! Just choose the preferred recipe on the mobile App and you’re done. All families have fussy eaters, we’ve got you covered.

Limitless possibilities

Rotimatic gets smarter with time! A connected Rotimatic enables us to keep adding more value to your Rotimatic experience. The video chat feature on the app, takes the whole customer support experience to the next level. Our engineering whiz kids sitting in our Singapore office are constantly working on making the Rotimatic smarter via cool software upgrades. Once they have been certified awesome, the upgrades get released into the cloud after which all Rotimatics can download them and update to the latest version.

“Hey Alexa, make me rotis” is not a distant dream now.

Sometimes, reality is better than the dream 🙂

PS: Rotimatic orders are now open in the US. Priority links are being sent to people who signed up on the waitlist. To register your interest head here.